Aesthetics with Infrastructure Aesthetics with Infrastructure Aesthetics with Infrastructure
Hero Projects (Case studies)
My detailed analysis on artists branding styles, deliverables, and future concepts for artists.
Luna Davine
A case study on the "new-age" jazz girl - Luna Davine.
tate McRae's Bakeshop rebrand
A case study elevating McRae to a generational pop icon.
Did the rainbow grow up?
Did The Rainbow Grow Up? explores how symbols once tied to play, imagination, and innocence begin to feel overwhelming, commercialized, or nostalgic once seen through adult eyes.
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