I’m Sophie Clancy, a USC Music Industry student focused on creative direction, branding, and artist world-building. My work explores how visual identity, storytelling, and culture shape the way audiences connect with music and artists. I approach creative work through both design and research, combining visual experimentation with cultural analysis. I am interested in building cohesive creative systems where imagery, narrative, and digital presence work together to define an artist’s identity and era. Alongside my visual projects, I write about music, media, and branding to better understand how artists create lasting cultural impact. I am drawn to collaborative creative environments where strategy and storytelling come together to translate artistic vision into meaningful audience experiences. Currently based in Los Angeles and open to creative opportunities and collaboration.